Hosting a Successful Book Launch Party

 

at my book launch at Ally's Bistro, May 1, 2014
(photo by Nicole Fischer, https://www.facebook.com/NicoleFischerPhotography)

This is for my writing friends. So many of us are publishing books these days that there's a lot of curiosity about hosting a "book launch" - a term representing your very first public party celebrating the publishing of your new book.

Since 2011, I've published three books and hosted three book launch signings. The one that I hosted on May 1 was by far the most successful. It took me three tries to get it right. Here's what I learned the hard way: